Our Latest Insights On Digital Strategy

Coda Strategy leads companies into the digital age. We help digitally savvy executives identify IT solutions to execute their business vision through analytics and automation.

September 30, 2022

What A Great Digital Strategy Consultant Should Really Be Doing

At first, the role of a digital strategy consultant might seem clear. After all, digital transformation is a booming worldwide business, and digital strategy is…

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POSTED BY

David Zhao

September 19, 2022

Two Ways To Calculate Sales Lift For Measuring Marketing Results

We are now in a golden age of digital marketing. Across all functions of a company, the marketing department has most embraced the concepts of…

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POSTED BY

David Zhao

September 13, 2022

3 Proven Ways for a Digital Leader to Improve Well-being

The topic of developing a digital leader is hot in today’s business press. Companies such as Amazon, Netflix, Uber, and Microsoft have transformed our lives.…

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POSTED BY

David Zhao

August 23, 2022

A New Digital Operating Model Can Take Three Forms

A digital operating model is the bridge between digital strategy and digital execution. It represents a combination of organizational structure and processes for how a…

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POSTED BY

David Zhao

August 10, 2022

Why Houston Is the Perfect City for School, Business, and Family

You’re looking to get a world-class education, start a business, and provide a healthy living environment for your family. In other words, you have a…

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POSTED BY

Katie Conroy

August 3, 2022

Four Good Cyber Security Practices For Small Business Owners

Small business owners always have a lot on their plates. Cyber security practices may not be top of mind. It can be challenging to figure…

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POSTED BY

Katie Conroy