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Advanced Analytics

Every company is drowning in data. Only some see the value in making it a top priority. Why are some firms able to turn their data into insights, while others still stick to gut instincts?

Advanced analytics is the rigorous introduction of program management, governance, roadmaps, and digital engineering to develop a firm’s data maturity.

data operating model
Advanced Analytics

How to Build a New Comprehensive Data Operating Model

As technology continues to transform our lives, many companies have found new ways to analyze our digital interactions. Every time we hail a ride on Uber, watch a movie on Netflix, or order products on Amazon, we generate massive amounts of data. That data continues to grow. IDC forecasts data Read more…

By David Zhao, 2 monthsDecember 9, 2022 ago
calculate sales lift
Advanced Analytics

Two Ways To Calculate Sales Lift For Measuring Marketing Results

We are now in a golden age of digital marketing. Across all functions of a company, the marketing department has most embraced the concepts of experimentation. No longer confined to the largest companies or the strongest brands, experimentation has allowed marketers to push the boundaries of the art of the Read more…

By David Zhao, 5 monthsSeptember 19, 2022 ago
Keep Up With Massive Data Sets
Advanced Analytics

Seven Simple Ways To Keep Up With Massive Data Sets

Can anyone keep up with massive data sets? Business competition is increasing at unprecedented levels. In a 2022 survey of 1,200 companies, Crayon.co discovered that 59% of respondents indicated their market had become much more competitive in the last three years. Transformational factors affecting the business climate enable flexible, innovative Read more…

By Katie Conroy, 10 monthsApril 5, 2022 ago
Advanced Analytics

How To Evaluate A/B Tests For Better Marketing Results

As interest in analytics continues to grow, both analytics and data science increasingly show up in the course of business discussions. One domain that analytics has impacted is the marketing department. For example, marketers often evaluate A/B tests to improve their marketing results. For example, many marketing departments are now Read more…

By David Zhao, 1 yearSeptember 7, 2021 ago
Advanced Analytics

How To Calculate Lift and Effect Size for Better Marketing

I’m a huge fan of using analytics to measure marketing. Rather than going with your gut, turn your customer data into marketing insights. One of the most popular concepts in marketing analytics is called lift. However, lift has some drawbacks, which another measure, called effect size, does not. Thus, it’s Read more…

By David Zhao, 2 yearsFebruary 23, 2021 ago
Advanced Analytics

Advanced Analytics Along the Edge of the Digital Frontier

As our world continues down a relentless path of everything-digital, everyone – from individual professionals to large, multinational organizations – must cope with learning new ways to stay one step ahead. One of the hottest trends in the market is Big Data and Advanced Analytics, which promises seamless insights and Read more…

By David Zhao, 2 yearsNovember 11, 2020 ago
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  • How to Build a New IT Strategy Roadmap January 10, 2023
  • What Digital Leaders Most Need to Overcome Modern Challenges December 15, 2022
  • How to Build a New Comprehensive Data Operating Model December 9, 2022
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