Every company is drowning in data. Only some see the value in making it a top priority. Why are some firms able to turn their data into insights, while others still stick to gut instincts?
Advanced analytics is the rigorous introduction of program management, governance, roadmaps, and digital engineering to develop a firm’s data maturity.
As technology continues to transform our lives, many companies have found new ways to analyze our digital interactions. Every time we hail a ride on Uber, watch a movie on Netflix, or order products on Amazon, we generate massive amounts of data. That data continues to grow. IDC forecasts data Read more…
We are now in a golden age of digital marketing. Across all functions of a company, the marketing department has most embraced the concepts of experimentation. No longer confined to the largest companies or the strongest brands, experimentation has allowed marketers to push the boundaries of the art of the Read more…
Can anyone keep up with massive data sets? Business competition is increasing at unprecedented levels. In a 2022 survey of 1,200 companies, Crayon.co discovered that 59% of respondents indicated their market had become much more competitive in the last three years. Transformational factors affecting the business climate enable flexible, innovative Read more…
As interest in analytics continues to grow, both analytics and data science increasingly show up in the course of business discussions. One domain that analytics has impacted is the marketing department. For example, marketers often evaluate A/B tests to improve their marketing results. For example, many marketing departments are now Read more…
I’m a huge fan of using analytics to measure marketing. Rather than going with your gut, turn your customer data into marketing insights. One of the most popular concepts in marketing analytics is called lift. However, lift has some drawbacks, which another measure, called effect size, does not. Thus, it’s Read more…
As our world continues down a relentless path of everything-digital, everyone – from individual professionals to large, multinational organizations – must cope with learning new ways to stay one step ahead. One of the hottest trends in the market is Big Data and Advanced Analytics, which promises seamless insights and Read more…