We are now in a golden age of digital marketing. Across all functions of a company, the marketing department has most embraced the concepts of experimentation. No longer confined to the largest companies or the strongest brands, experimentation has allowed marketers to push the boundaries of the art of the Read more…
Every company is drowning in data. Only some see the value in making it a top priority. Why are some firms able to turn their data into insights, while others still stick to gut instincts?
Advanced analytics is the rigorous introduction of program management, governance, roadmaps, and digital engineering to develop a firm’s data maturity.