Our Latest Insights On Digital Strategy
Coda Strategy leads companies into the digital age. We help digitally savvy executives identify IT solutions to execute their business vision through analytics and automation.
February 23, 2021
How To Calculate Lift and Effect Size for Better Marketing
I’m a huge fan of using analytics to measure marketing. Rather than going with your gut, turn your customer data into marketing insights. One of…
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David Zhao
January 26, 2021
Managing Technical Debt Can Be Easy or Really Disastrous
Managing technical debt is one of the most critical tasks in digital program management. In addition, it can determine sustained success or eventual failure. Recently,…
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David Zhao
January 6, 2021
Seven Steps to Creating and Executing a New Integration Strategy
A few years ago, when I was still just a senior manager, a partner at the firm posed an interesting question to me on integration…
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David Zhao
December 10, 2020
Four Quick Questions Your Digital Program Manager Must Get Right
A few years ago, I arrived in Chicago on a cold winter night to join a large digital transformation program as a digital project manager.…
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David Zhao
November 11, 2020
Advanced Analytics Along the Edge of the Digital Frontier
As our world continues down a relentless path of everything-digital, everyone – from individual professionals to large, multinational organizations – must cope with learning new…
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David Zhao
October 28, 2020
Business Processes and Useful Ways to Update Them
I work with business processes every day. About five years ago, I came to a realization. First, business processes are everywhere. Without processes, there is…
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