Our Latest Insights On Digital Strategy
Coda Strategy leads companies into the digital age. We help digitally savvy executives identify IT solutions to execute their business vision through analytics and automation.
September 7, 2021
How To Evaluate A/B Tests For Better Marketing Results
As interest in analytics continues to grow, both analytics and data science increasingly show up in the course of business discussions. One domain that analytics…
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David Zhao
March 16, 2021
Better Digital Leadership Has the Power to Energize Well-being
Digital leadership is a hot topic in today’s business press. First, there is copious research on the benefits of digital strategy for companies. They include…
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David Zhao
February 23, 2021
How To Calculate Lift and Effect Size for Better Marketing
I’m a huge fan of using analytics to measure marketing. Rather than going with your gut, turn your customer data into marketing insights. One of…
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David Zhao
January 26, 2021
Managing Technical Debt Can Be Easy or Really Disastrous
Managing technical debt is one of the most critical tasks in digital program management. In addition, it can determine sustained success or eventual failure. Recently,…
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David Zhao
January 6, 2021
Seven Steps to Creating and Executing a New Integration Strategy
A few years ago, when I was still just a senior manager, a partner at the firm posed an interesting question to me on integration…
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David Zhao
December 10, 2020
Four Quick Questions Your Digital Program Manager Must Get Right
A few years ago, I arrived in Chicago on a cold winter night to join a large digital transformation program as a digital project manager.…
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