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A/B test

calculate sales lift
Advanced Analytics

Two Ways To Calculate Sales Lift For Measuring Marketing Results

We are now in a golden age of digital marketing. Across all functions of a company, the marketing department has most embraced the concepts of experimentation. No longer confined to the largest companies or the strongest brands, experimentation has allowed marketers to push the boundaries of the art of the Read more…

By David Zhao, 5 monthsSeptember 19, 2022 ago
Advanced Analytics

How To Evaluate A/B Tests For Better Marketing Results

As interest in analytics continues to grow, both analytics and data science increasingly show up in the course of business discussions. One domain that analytics has impacted is the marketing department. For example, marketers often evaluate A/B tests to improve their marketing results. For example, many marketing departments are now Read more…

By David Zhao, 1 yearSeptember 7, 2021 ago
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